The first step, Specify, is in many ways the most important step. This is the step that sets the direction for everything that will come after it.
Too often, the engineer in all of us wants to get right to the meat of the project. Even before we have analyzed the full scope, we want to get to the fun part. I submit that the rest can be fun too. The whole solution is part of the challenge. Some problems are solved with a circuit, some with code, but others can only be solved by other factors.